Are you really producing content for your audience?

TikTok is opening up a shop.

A shop that's expected to hit $20 billion in gross merchandise value by end-2023.

Today, no matter which social platform we are on, we're probably going to see a repurposed TikTok video. Why? Because no other platform makes it this quick, easy, and fun to get creative with your content.

Learning and creating involves curiosity, pleasure and satisfaction. These positive emotions make you feel good, and keep you coming back to create more.

And, then, there is this second layer of rush from the likes and shares your published content gets.

But, here we are still talking about Google SEO and YouTube videos.

Might still be relevant. Though, I thing it makes sense to ask if our intended audiences are still using Google to search for stuff?

For GenZs (who are now the largest generation in the world, with a collective disposable income of $360 billion)and people who need real-time info quickly and concisely, TikTok is the new search engine.

Also, TikTok makes my search fun by giving me results that are engaging, enjoyable and digestible. And, I can go a step further to publish my own take as a new TikTok, in the time it takes for me to write a comment.

I'm not just ReaCtive.
I am now CRreative.

You could be a brand forking out $$$ to production houses and agencies to shoots expensive, high-def videos to run on Youtube and Facebook.

But, if your audiences are out there, being much more creative than you, you're certainly missing a trick.