If you are a brand, your audiences are getting more creative than you. They don’t search on google anymore. They are not spending millions of dollars to create videos. And, they probably have more friends than you.

My second week on the all-exclusive, invite-only audio app. No visual stimulation, with the inability to throw on filters and get sized by likes and comments - enough to turn off the majority of influencers. And, here's what I know so far.