Convert ‘em All…

Somewhere in an agency in Dubai, a copywriter is tapping out the familiar lines for an automotive campaign: a banner image created as part of a social campaign roll out, a headline promising “XX% off downpayment,” a neat little paragraph promising exclusivity, and a lead generation with a button.

✅ Landing page delivered.
✅ Client nods.
✅ Job done.

❌ Except it isn’t.

What most agencies here still call a landing page is closer to a coupon flyer with a digital skin. I guess that's ok, if you're building for a fleeting offer, which then will be quietly discarded.

Functional, yes. But hardly memorable.

Meanwhile, a tech founder half a world away is raising a seed round with nothing more than a single scrolling page. Their landing page isn’t an afterthought; it’s the brand. The copy explains not just what the product does, but why it matters.

For startup founders, the design is THE first handshake with investors, partners, or early adopters.

That’s the difference...

One page that dies with the campaign.
Another that lives as the brand’s opening chapter.

The evolved landing page sits in between...sharp on conversion, but rich in empathy, rich in story. The kind of page that can win customers, pull in investment, and hold attention.

I think that a landing page doesn’t need to be short-lived, or shallow, or cheap.
Done right, it can be the most efficient piece of brand real estate a company ever builds.