YOUR WEBSITE SHOULD EXPLAIN YOUR BUSINESS.
RIGHT NOW, IT PROBABLY DOESN’t.
Most of my clients don’t have a “bad” website.
They have a confusing one.
It’s full of good information, good intentions, and years of experience, but it doesn’t land clearly for someone seeing it for the first time.
LOTM exists to clean that up.
I work with founders to:
• untangle what they do
• decide what really matters
• make their website clear
WHY LOTM EXISTS?
Founder-led businesses grow through people. But, the moment someone visits their website, reputation and conversions disappear. The story feels generic, expertise sounds watered down, and people don’t quite know what to do next.
When you’ve built an amazing business, your website NEEDS to tell that story.
So I built Loon On The Moon (LOTM).
I use my background in broadcasting and advertising to ask the right questions, draw founders out, and help them explain their work clearly.
I’ve done this for years as a ghostwriter and strategist, from early-stage startups to large, established businesses.
What’s Not Working
For You
⚠️ You built your business on relationships. But, your story isn’t clear online.
⚠️ Designers ask you to decide everything. You’re busy running the business.
⚠️ Your brand is founder-led. Yet, your website doesn’t sound like you.
⚠️ You hired a “web designer” and you got a site. But, not your story.
LOTM’s
COMPLETE
SOLUTION
💥 We ask the right questions to uncover what truly sets you apart.
💥 We handle everything end-to-end. Messaging, colours, fonts, layouts, all!
💥 People get it when they come to your site. It’s clear, confident, and trust-building.
💥 We turn your story into authority, and your site into a strong first impression.
HOW I WORK (AND, WHY It’s DIfferent)
I don’t start with design. I start by listening.
I understand budgets and ambition.
I care about how your brand feels, and how it clicks.
WHAT LOTM BRINGS
-
• For founders tired of explaining what they do
• Clear story, sharp copy, and intentional structure
• Designed around how people actually read and decide
• Built to attract the right enquiries, along with more clicks
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• Clarify what you stand for, and what you don’t
• Turn ideas into clear, usable messaging
• Visual direction that reinforces meaning, not just aesthetics
• Practical brand systems your internal team won’t ignore
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• In-depth founder conversations to uncover what actually matters
• Turning lived experience into clear, confident messaging
• Shaping your story so it sounds like you, not marketing speak
• Especially valuable for relationship-led businesses
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Everything your brand needs to show up consistently.
Social & campaign visuals
Pitch decks & investor-facing pages
Website sections for ads & traffic
Content that sounds like you, everywhere
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Clean builds that respect the strategy.
Webflow / Framer / custom builds
Fast, responsive, scalable sites
Smooth handover & launch support
No bloated tech, no surprises
Who is LOTM for
✺
Who is LOTM for ✺
Founder-led
Businesses
They’ve grown through trust, relationships, and repeat customers.
Their story lives in conversations, and now needs to live clearly on their website.
They want a site that explains their value, builds confidence, and supports real conversions.
Value-driven
BRANDS
These are brands that want to stand apart. They do not want cookie-cutter templates.
They want their purpose felt instantly through their website.
They want a tailor-made smart package, that also includes top-notch branding, photography and more.
Let’s Land Your Brand
Use this form to tell me about your business, your story, and what you want your website to do next.
Let’s get started.
