Without a Creative or Communications Director who understands the importance of brand building, what you're setting out to achieve is short-term tangible outcomes and powerful marketing campaigns driven by data, analytics and performance metrics that lack a unique voice, simple messaging and content pieces that cut through the clutter.

All this current excitement about non-fungible tokens (or NFTs) can be tear-jerking; but because it carries the power to not only transact your creation to the world, but also inflate the value of your artwork in the short term, NFTs have managed to gain considerable eyeballs and