Your Performance Marketer Needs a Partner-in-Creativity

For a good 6 months, I've had the pleasure of interacting with top-management and the hiring crew of many well-established and upcoming Web3 organisations and blockchain protocols. 

It's became glaringly clear, that 📊 Performance Marketers are the only kind of Marketers the majority of the Web3 world is interested in hiring.

Mostly because of obliviousness of what a Brand/Creative Marketer could do for their company. (One time, the CEO of a popular blockchain org asked me if all the Creative Director does is to make sure stuff are SEO-friendly 😶)

We know how important Performance Marketers are. I understand what they do; I've worked with some brilliant Performance Marketers, and I can never do what they do.

They are responsible for driving measurable results and optimising marketing efforts to achieve specific performance metrics - conversions, click-through rates, ROI. 💼 🚀 Super crucial.

At a first glance, a Marketing Lead with a Performance Marketing background might seem like the only person a blockchain protocol needs to increase token prices or get more developers to build on their chain.

🤔 But, this is where things get a bit off-balance.

Without a Creative or Communications Director who understands the importance of brand building, what you're setting out to achieve is short-term tangible outcomes and powerful marketing campaigns driven by data, analytics and performance metrics that❗LACK a unique voice, simple messaging and content pieces that cut through the clutter.

☝ You are depriving your Creative Team or Agency of a key person who understands the Creative process and the importance of telling stories that resonate.

This is exactly why, every single blockchain out there looks, sounds and actually says the same things over and over again. I actually wish I was generalising, but I have a competitor audit on a spreadsheet I can share upon request.

Here's what a Creative/Brand Marketer enthusiastic about tech and Web3 can do for you. They:

1. build and strengthen a brand's identity
2. come up with creative ways to evoke brand loyalty
3. craft compelling brand messages
4. curate engaging content that resonates with your target audience
5. create a brand perception that aligns with the org's values 
6. focus on creating content that resonates with the customers on a deeper level
7. act as the bridge between your creative, tech and performance marketing teams

Your Performance Marketer NEEDS a partner-in-creativity to make communication, education and onboarding work for Web3

Are you willing to make that happen?