Without a Creative or Communications Director who understands the importance of brand building, what you're setting out to achieve is short-term tangible outcomes and powerful marketing campaigns driven by data, analytics and performance metrics that lack a unique voice, simple messaging and content pieces that cut through the clutter.

DAOs (Decentralised Autonomous Organisations) have become an essential element of Web3. They are meant to democratise management structure so that members collectively make decisions for the organisation, usually via voting. But, not all Web3 organisations have to adopt the DAO structure. Or, they can maintain a certain level of centralisation while being a DAO.

They aren’ just digital art. NFTs are memberships. And, perceived value is how your members feel just by holding that particular membership - special, distinguished, lucky perhaps.

All this current excitement about non-fungible tokens (or NFTs) can be tear-jerking; but because it carries the power to not only transact your creation to the world, but also inflate the value of your artwork in the short term, NFTs have managed to gain considerable eyeballs and